Jennifer A. Reuter Illustration

Push the genre of your game, animation or story project with gritty concept art and illustrations!

With 6+ years experience across independent projects gone to successful pitch or release, I approach visual development from a marketing and story-telling lens: differentiate with intention to delightfully surprise your audience.

Get a quote when you're ready to deepen the depth of your story!

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Services

Whether concepts to define the direction, illustrations for mid-production, or marketing after launch, I dig deeper into your dark, emotive, romantically monstrous worlds with visuals that kick hearts.

Concept Art

Whether you need visuals for a funding pitch or the whole production, define the feel of your world with style, character and environment concept art that considers your market and pushes genres.

Story Illustration

Give your project depth with illustrations and 2D assets that depict the narrative or communicate actions in your game, animation or book.

Marketing Illustration

Hook your audience with illustrations, logo designs or other promotional visuals suiting your existing game content.

Testimonials


"Jen communicated, through references, she understood the core of the painterly rendition concept I was looking for. I have no doubt a decent portion of the sales are due to people wanting to own a beautiful object!"

—Zander Hulme
Supertonic Audio


"Seeing Jennifer's line art and colour thumbnails completely put me at ease: I could see enough of a spine and fall in love with what was coming, and her professionalism makes getting the art I need painless."

—Kevin Powe
Tavern of Voices


"Jennifer's iteration process has helped support and even challenge our ideas to see if there were other solutions out there. We needed a style to support our brand; Kickstarter, logo and rulebook, which Jen did a fantastic job with portraying the correct vibe and energy."

—Jessica Pierce
Boss Battle

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Commission Guide

Process

1

Get to know your project

We chat about your project and develop a contract, anywhere between a month to long-term productions.

2

Work together

I send batches of work to review about once a week, between 2 to 4 check-ins for small projects, and no limits on larger contracts.

3

Delivery

You receive your final files through a file transfer app, or your drive system, to use in your project.

What it's like to work together

You’re putting in a big investment for art that needs to both perform and function. There are enough unknowns involved in the creative process, therefore these are the commitments I provide you to help demystify the rest:

  • Producing a strong quality of finish in a reasonable timeframe, with my 5 years of studio and freelancing experience.
  • Innovating by exploring unexpected combinations of themes and inspirations, so you can stand out within the market you’re working in. But more importantly: to capture the atmosphere and personality your project exudes.
  • Regular and open communication (around once a week by default), both when the commission is going well and when there are issues and questions. Save for emergencies, I won’t drop off the edge of the earth!
  • Business-savvy and legally sound: I am a registered business in Australia (ABN number) and have completed a business training short-course like the New Enterprise Incentive Scheme and further learning through online like the 1-Page-Marketing-Plan course. I know what works in the real world and the responsibilities involved in running a freelancing business to service you properly.

Resume

Experience

Concept & Asset Artist - Lost Again Games

2021 + 2024
Character, environment and style concept art, along with 2D assets, for a mystery point-and-click game inspired by noir comics and art nouveau.

  • Considered asset style development, testing digital brushes, shading methods and colour schemes to evoke a comic feel while maintaining a sense of atmosphere and efficient production scope. Each illustration, from line art to colours, took around 2:45 hours.
  • Wide spread of subject matter illustrated, including clothes, furniture and interior design based off 1920s art nouveau across the world, resulting in a full isometric map of a residential home and multiple character clothing design iterations before arriving at 5 final designs.
  • Assisting frame-by-frame animator with design notes and adjustments for isometric walking animation of main character, ensuring consistency of proportions.

Concept Artist & Asset Artist - Were You Followed

2022 Nov - 2023 Jul
Character, environment concept art and assets for a dark gothic monster romance story-focused game.

  • Clear process, stepping through sketch iterations of 3 monster character designs to greyscale silhouette development and final character sheets, differentiating from common market love interest interpretations by pushing monstrous features and dramatic silhouettes.
  • Applied reference material research of brutalist architecture to inspire environment and background designs, standing out from the classic genre gothic approach.
  • Collaborated with rig animator on prototype 2D puppet asset, defining required limbs and head rotations for animation flexibility.
  • Accountable timeline management by providing a Gantt chart plan for project, regularly updated to maintain clear communication of work status with studio lead.

Marketing & Asset Artist - Boss Battle

2020 + 2023
Various marketing art for succesfully funded card-based player vs. boss board game: logo design, crowdfunding visuals, asset art and rulebook design.

  • Detailed graphic design methodology, designing a 28-page tabletop game rulebook in InDesign with accessible shapes and contrast elements. Players reported positive feedback on ease of legibility and navigation of the rules.
  • Iconic logo design, pushing a stronger silhouette and literal representation of the game's subject matter to differentiate from classic fantasy market genre fancy fonts. The design was used on packaging design and promotional material, adding to its recognisability while crowdfunding.

Freelancing Illustrator

2017 - Current
Illustrative marketing material for over 40+ client projects across various sized teams.

  • Versatile artistic style with over 60 B2B clients in 5 years, or 40+ completed jobs, from cute musical romance games to vibrant fantasy painted worlds to dark horror. One project received an award!
  • Aptitude for new software, building a visual novel demo using RenPy within 2 months.
  • Respectful discussion of miscommunication on feedback expectations with client, arriving at an understanding and closing the contract with agreement.

Concept & Marketing Artist - Things For Humans

2019 + 2023
Character and environment concept art for cute romantic musical game, used later for Video World, and marketing illustrations and background layouts for the sequel A Halloween's Valentine.

  • Inventive with visual solutions, solving an environment issue where characters were facing away from the player during a key conversation moment by redesigning the hallway and door layout.
  • Facilitated practical designs that fit technical requirements, with environment lighting mockups and 3 character turnaround sheets which the team's 3D artists referenced, producing accurate & usable models.

Mid-weight Background Artist - Studio Moshi

2017 Oct - 2018 Jan
Illustrated backgrounds for an in-house animation production.

  • Productive team-member, collaborating with co-workers in a studio environment, to produce 90 artworks for a 3 month deadline.
  • Followed style guides thoroughly to combine Photoshop and Illustrator tools across background illustrations, from line art to final rendering. The settings varied from dense forests, to sweet milk bars and fantastical architecture.

Volunteer Event Facilitator - Various Events

2016, 2017 & 2018 Facilitated patrons, pre-event organisation, promoted at stall booths and assisted speakers for a variety of events: GCAP, Ysbryd and Fellow Traveller convention booths at PAX Aus and Gnomon Live Entertainment Design.

  • Flexible communication, coordinating shifts and responsibilities in event volunteer crews, ranging from 10 to 60 members, servicing hundreds of patrons.
  • In touch with games industry business practises and promotional efforts after being on the ground at events, listening to developers' experiences and applying them to marketing and design for my clients.
  • A real love for the creative games and animation scene. Clearly, you can't keep me away for long.

Proficiencies & Education

Proficient in

  • Drawing software (by preference): Krita, Clip Studio Paint, Photoshop
  • Design software (by preference): Affinity Designer & Publisher, Acrobat Pro, InDesign, Illustrator.
  • Video software: After Effects
  • Project management tools: ClickUp, Toggl
  • Game software: RenPy
  • Team collaboration: Slack, Discord
  • Git & Github

Familiar with

  • Video software: DaVinci Resolve
  • Game software: Unity, Blender

Awards

AGDA: Excellence in Emerging Games

2021
Video World by Things for Humans
Contributed character designs which were later adapted to 3D art.

Education

The 1-Page Marketing Plan Course - Lean Marketing (formerly Successwise)

2023 (self-paced)
Developed a concise marketing plan using the courses' framework, with strategies for analysing and best implementing market research into business processes.

Painting Drama - Chris Oatley Academy

2020
Applied art fundementals to a series of 8 digitally painted illustrations, with thorough thumbnail, study and colour iteration process.

New Enterprise Incentive Scheme - Kangan Institute

2019
Developed a thorough business plan and budget based on market research, which contributed to solid freelancing practices.

Bachelor of Design (Communication Design) - RMIT

2015
Graphic design, typographic and digital design skills developed through print and online projects.

Full resume
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Read Resume
Get a Quote!
Commission Guide