Developing concept art and marketing illustration to enrich game productions’ stories with energy and grit is my passion, and I’ve been doing it for 6+ years. I create rock-solid quality art through a marketing lens: resonating with a target market to delight and stand out.

Experience

Concept & Asset Artist - Lost Again Games

2021 + 2024
Character, environment and style concept art, along with 2D assets, for a mystery point-and-click game inspired by noir comics and art nouveau.

• Considered asset style development, testing digital brushes, shading methods and colour schemes to evoke a comic feel while maintaining a sense of atmosphere and efficient production scope. Each illustration, from line art to colours, took around 2:45 hours.
• Wide spread of subject matter illustrated, including clothes, furniture and interior design based off 1920s art nouveau across the world, resulting in a full isometric map of a residential home and multiple character clothing design iterations before arriving at 5 final designs.
• Assisting frame-by-frame animator with design notes and adjustments for isometric walking animation of main character, ensuring consistency of proportions.

Concept Artist & Asset Artist - Were You Followed

2022 Nov - 2023 Jul
Character, environment concept art and assets for a dark gothic monster romance story-focused game.

• Clear process, stepping through sketch iterations of 3 monster character designs to greyscale silhouette development and final character sheets, differentiating from common market love interest interpretations by pushing monstrous features and dramatic silhouettes.
• Applied reference material research of brutalist architecture to inspire environment and background designs, standing out from the classic genre gothic approach.
• Collaborated with rig animator on prototype 2D puppet asset, defining required limbs and head rotations for animation flexibility.
• Accountable timeline management by providing a Gantt chart plan for project, regularly updated to maintain clear communication of work status with studio lead.

Concept & Marketing Artist - Things For Humans

2019 + 2023
Character and environment concept art for cute romantic musical game, used later for Video World, and marketing illustrations and background layouts for the sequel A Halloween's Valentine.

• Inventive with visual solutions, solving an environment issue where characters were facing away from the player during a key conversation moment by redesigning the hallway and door layout.
• Facilitated practical designs that fit technical requirements, with environment lighting mockups and 3 character turnaround sheets which the team's 3D artists referenced, producing accurate & usable models.

Marketing & Asset Artist - Boss Battle

2020 + 2023
Various marketing art for succesfully funded card-based player vs. boss board game: logo design, crowdfunding visuals, asset art and rulebook design.

• Detailed graphic design methodology, designing a 28-page tabletop game rulebook in InDesign with accessible shapes and contrast elements. Players reported positive feedback on ease of legibility and navigation of the rules.
• Iconic logo design, pushing a stronger silhouette and literal representation of the game's subject matter to differentiate from classic fantasy market genre fancy fonts. The design was used on packaging design and promotional material, adding to its recognisability while crowdfunding.

Freelancing Illustrator

2017 - Current
Illustrative marketing material for over 40+ client projects across various sized teams.

• Versatile artistic style with over 60 B2B clients in 5 years, or 40+ completed jobs, from cute musical romance games to vibrant fantasy painted worlds to dark horror. One project received an award!
• Aptitude for new software, building a visual novel demo using RenPy within 2 months.
• Respectful discussion of miscommunication on feedback expectations with client, arriving at an understanding and closing the contract with agreement.